The design and development of the Advertising column was in response to Dundee City Councils determination to regulate the distribution and display of posters promoting entertainment, concerts etc.
As a design, the columns were developed with the following considerations:
- The columns should be visually pleasing and unobtrusive.
- The columns should adopt an image compatible to a variety of locations and architectural surroundings.
- By adopting the ridged dome and finial detail, it was considered that, as a style, it represented almost classic architectural credibility.
- As a structure, the columns were designed with strength and rigidity as paramount.
- The ability to transport and locate on site with ease.
- As a structure, the base can be secured and adjusted with ease to cope with a variety of surfaces and gradients.
- Installation requires no more than location pegs, anchors, plus ballast, ensuring minimal surface scars.
- As a surface area the column was measured to maximise the distribution of variation in poster formats.
- On location, the column, dressed in a variety of colourful posters, promotes an image of order and of stimulating visual interest.